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In today’s day and age, the different types of social platforms are essential in growing a brand and following. They are excellent tools that you can use to find your target audience and deliver various types of content to them.
As a live streamer and content creator, the different social media platforms are a great way to engage with your audience, reach more people, and grow your following. You must know how to use, when to use, and why to use the different sites. To help you out, we’ve created a guide explaining the different platforms and how to use them as business tools.
If you’ve been living under a rock for the past few years, social media platforms are a way to socialize and reach people all across the world. It has dominated the tech industry for the past few years and completely revolutionized how we communicate with people and how we reach people.
Nowadays, social media marketing is a huge industry and is an excellent way for brands and content creators to reach their primary customers and reach a new potential audience. The different social media networks each excel in different things and should be used differently from one another.
First up, we have Facebook. Facebook is one of the largest companies and social networking sites in the world today. It’s one of the most used sites with over 2.7 billion monthly active users and has an approximate value of $958 billion in 2022.
Facebook initially started off as a place to connect and share with your family and friends. Throughout the years, it has grown into something way more than connecting and sharing with friends. It now offers different business tools such as business pages, marketing ads, analytics, and a specialized business profile, among many others.
For content creators, you might think that Facebook is only great for Facebook Live or Facebook Gaming, but it also provides an easy way to grow your brand. Aside from being able to stream on Facebook Live or Facebook Gaming, you can also create a page separate from your personal profile.
Using the page, you can share to different groups that have the same interest, ask your friends to like your page, create ads to bring more people to your streams, and even use a custom profile picture specific to your brand.
Facebook is also a great way to reach an audience aged 25-34 or boomers since it is their most used social media platform. Facebook offers a good way to grow for most live streamers since you can also share different photos, clips, and information that can catch different people’s attention.
Twitter is another social media giant. It’s similar to Facebook in terms that you can share messages and content and connecting with other people, but it’s also very different as well. Twitter is a place where you can post short messages called “tweets” that only have a max 280 character limit. This forces you to only tweet short texts and thoughts or to tweet multiple times if you have a lot of things to say.
It’s also a great place to start a discussion, share jokes, answer or ask questions, and other short-term communication. According to Statista, Twitter has over 436 million monthly active users. Twitter is a great place to update your fans about your stream schedule, daily activities, giveaways, announcements, host AMAs, and just talk about your streaming experience and life.
Twitter is also a great way to increase audience engagement or audience participation by inducing tweets that people have to reply to. Twitter also recently introduced “Spaces,” which is essentially just Twitter Live. It’s not that widely used at the moment, but it’s also another great way to interact with your community.
Remember that Twitter isn’t a live streaming platform and that Twitter Live or Spaces should be used and treated differently from other streaming platforms like Facebook Live or YouTube Live. If you’re a gaming streamer, you’d be better off streaming to YouTube Gaming or Facebook Gaming rather than on Twitter Live since they offer better streaming features and streaming services.
Twitter excels at allowing you to share clips, GIFs, photos, and tweets with your community. It promotes audience engagement and offers real-time analytics of the impressions and engagements that you get.
Instagram started off as its own company. It was a new type of social media network where the focus was mainly on showing off photos and videos rather than texts and messages. It was new and cool. It allowed people to show off their photography skills and let their creative side run free.
But, in 2012, Facebook bought Instagram for a whopping $1 billion because they saw the site as a threat to their business. Under its parent company, Facebook, Instagram grew in popularity and started to share cross-application features such as messages, stories, and others.
You can post a story on both Facebook and Instagram simultaneously. You can also connect your Facebook account to your Instagram account and instantly follow all of your Facebook friends. This made it easier to connect with other people and share their daily lives.
Instagram is a great way to reach a younger audience. It has over 1.39 billion monthly active users and is very popular among millennials. It also has an Instagram Live feature where you can go live and connect with your audience.
The Instagram Live feature is best used to simply connect with your audience and share with them your daily life or behind-the-scenes looks, and other related content. Instagram Live isn’t a fully-fledged streaming solution and lacks some streaming features. I suggest using Facebook Live instead if you’re planning to stream more regularly occurring content.
You can also use Instagram as a marketing tool by placing ads that direct to your streams in stories, between posts, or on Instagram Live. It’s also a great way to update your audience and community about your daily life by posting pictures or creating daily stories that they can interact with.
A lot of content creators actually use Instagram stories to announce when they are live on Twitch, Facebook Gaming, or YouTube Gaming. Something as simple as sharing a clip from your stream, the food that you eat, or a behind-the-scenes look, can quickly draw engagement from your audience.
YouTube is one of the best social media streaming sites for content creators and live streamers. It’s a premier site for streaming content and consuming both live streams and video-based content. It’s been around since the early 2000s and has greatly evolved its platform since then.
At first, YouTube was mainly a site where people could share goofy or wacky videos, and people watched for fun. Nobody cared about views, they just posted videos because it was a new site. Now, YouTube has become a way for content creators and live streamers to make a good living and share content with the people in their community.
YouTube is the 2nd biggest social networking site with over 2.2 billion monthly active users, just a little bit less than Facebook. Primarily, you’d want to stream on YouTube Live or YouTube Gaming. You can also post videos such as stream highlights, funny moments, and other videos related to your content directly on YouTube.
They’ve also added a new feature called YouTube shorts.YouTube shorts are short videos that you can use to gain the attention of new potential followers and subscribers. They are short clips, usually below 15 seconds. Posting to YouTube shorts can greatly help you grow. Just make sure that you can make a great impression within a short time.
Although YouTube also has ads that you can use to direct your streams, it’s generally not a good idea since not a lot of people like those types of ads. Usually, they do more harm than good. YouTube Shorts is probably a better way to do “ads,” and they’re free as well.
I suggest simply using YouTube for what it is, a video and content sharing platform. Go stream on YouTube Live or YouTube Gaming and post videos about your content. You should direct your community from other sites to YouTube instead of using YouTube to gain more followers on other sites.
TikTok is the newest social network platform on this list. It was only launched in 2018, but it has already joined the ranks of other social media giants by 2021. It has reached over 2.5 billion installs and over a billion monthly active users in record time. Its growth simply skyrocketed and hasn’t stopped since then.
One of the main appeals of TikTok is the millions of short-term content that get posted on the site on a daily basis. Short clips and videos can easily be consumed and watched, allowing users to endlessly scroll through different without noticing the time.
YouTube has tried to copy TikTok’s success by implementing a new feature that also focused on quick consumption content called YouTube Shorts. Overall, TikTok provides a little bit of everything when it comes to video content. You can sing along to a song, laugh at funny videos, learn new things about life, and get some trivia, among many others.
Due to the easy consumption nature of TikTok, users can spend countless hours on your page if they like your content. TikTok also pushes content even if it has few views, making it easier to reach people that can potentially help you grow your streaming career.
TikTok is also a great way to reach mobile users since it’s one of the top applications on phones. It also offers different video monetization options that can help you earn while creating content. It’s also quite easy to surpass copyright issues on TikTok, allowing you to choose and use different songs without any problems.
Finally, we have Reddit. Reddit is the lowest used social platform on our list. It’s a little under the monthly active Twitter users at 430 million per month. It’s a completely different platform from all of the others we’ve discussed above.
Reddit is home to millions of different communities known as “subreddits.” These subreddits are places where you can share different ideas, topics, content, GIFs, thoughts, among others, with people who share the same interests as you.
There are tons of different subreddits. Some of the most popular ones include r/funny, r/gaming/, r/music, r/science, r/videos, r/movies, r/news, among many others. These different subreddits are a great way to find new people that can potentially like your content.
Choose subreddits that allow posting content and promotions that have a similar theme to the content you stream. For example, if you’re a Valorant streamer, you might want to take a look at the Gaming, Valorant, CS:GO, FPS, and League of Legends subreddit and try to share your clips or channel to those subreddits. Just make sure to read and follow the rules for each subreddit.
If you’re a relatively big content creator, you can also try creating your own subreddit. You can use that as a space to bond with your community and talk to them. It’s also a great way to allow your community to interact and engage with one another.
Additionally, you can also use Reddit as a way to talk with other content creators and streamers. You can ask for streaming tips, find out their advanced settings, bond with them, and even ask for a collaboration.
Reddit is a great place to grow and learn. One downside, though, is that it isn’t for everyone and that the average user probably won’t know what “Reddit” is. So you can mainly use it to engage with your most loyal fans or to try and find different subreddits related to your niche.
Social media is an important tool in today’s world. The different social media platforms allow for video monetization, will enable you to view various statistics and metrics, and is a great way to engage with your fans and expand your audience.
Streaming apps aren’t the only ones that allow you to do video broadcasting. Some social media sites also offer real-time streaming, advanced broadcasting tools, uploading videos, video monetization, and other monetization options. These things allow you to expand your income sources to different social media sites and diversify your income stream.
These different social media sites often allow you to post different things. It can range from simple text posts that include photos, GIFs, links, and even an online video. You can pretty much post anything you like as long as you comply with their rules and don’t go over the maximum file size.
You can use posts and stories on Facebook, Twitter, Instagram, and others to promote your content, make announcements, or simply update your followers and fans about your day-to-day activities.
Updating your audience lets them know that you actually care about them and treat them as a community. Don’t be one of those people who don’t care about their own community. Also, make sure to double-check your privacy settings and set it to “Public” so that anyone can see the posts that you make.
YouTube joined the era of short-form content through the addition of Shorts and Clips. YouTube Shorts and Clips are very similar to TikTok videos, wherein the whole video is very short and takes little of your time. These are perfect for the age we are in today, where people have short attention spans.
You can use the YouTube Shorts, and Clips feature to hook and get the attention of new viewers and attract them to your live streams. Make sure that your Shorts and Clips are interesting and attention-grabbing. It can be a little clickbaity but not to the point that people will get disappointed if they do visit your stream or channel.
YouTube’s Shorts and Clips are perfect ways to get some organic growth and redirect people to your YouTube Live, Facebook Gaming, Twitch, and to any of your other platforms. Plus, YouTube Shorts and Clips also provide you with extra monetization options. So it’s definitely a win-win situation.
You can also use Shorts and Clips to do polls, give your viewers some extra content, and post daily updates like Stories.
As we’ve mentioned above, you can also create your own subreddit. Creating your own subreddit provides a safe space for your community to post inside jokes, discuss your content, suggest new ideas, and post different things that are related to the content you create and the community you’ve built.
A great example of this is the PewDiePie subreddit. It’s a place where PewDiePie’s community can share different content, from memes to gaming, anime, and even YouTube drama. However, PewDiePie also uses the subreddit to create some unique content that wouldn’t be possible without it.
He reacts to the content that gets posted on the subreddit and gives them an overall rating. This helps him engage and interact with the things posted on the subreddit and lets his gaming community know that he enjoys the content they share on the subreddit.
Additionally, it also promotes his subreddit and his channel, and he even gets to create a video out of it.
Join one of the biggest Discord servers for content creators.
Much like subreddits, Discord servers can also be a great way to create a safe space for your community. Even though Discord is often branded as a “gaming” app, it’s a place that’s fit not only for a gaming community but all of the other types of communities out there.
Discord is a great place for your community to talk and discuss things with each other. It’s also a great place to make announcements, share some additional information, and spend some quality time with your fans.
People can share and upload photos, memes, GIFs, and links, among other things. Unfortunately, Discord doesn’t support unlimited file size, so make sure that whatever you’re uploading is below the maximum allowed file size.
Discord also supports different functions such as creating channels, real-time streaming, adding bots, among many others. You can create a fun and safe space for your community to hang out. It’s also a great and fast way to get responses from your audience.
Finally, you can also host community events for your fans. It doesn’t have to be a super grand event like a meetup or a convention. Just make sure that it’s something that most, if not all, can participate in and an activity that your community will enjoy.
If you have a gaming community, you can do things such as play online multiplayer games or “viewer games.” This will surely brighten up someone’s day. You can also host giveaways as a thank you to your most loyal fans. It doesn’t have to be an expensive item. It just has to be something that you know your community will love and appreciate.
You can also host an ask me anything (AMA) event. These allow your viewers to ask you questions and get to know you a little bit better. Just be prepared for a few difficult questions. You’ll never know what people will ask you. Sometimes it can be as simple as asking you your favorite food, but other times it can be asking for life advice. Just be genuine and try to answer as honestly as you can.
There are tons of other great ideas for community events out there. You can always host events that are closely related to your community. Feel free to ask your fans for suggestions. I’m sure they’ll have a lot of things on their mind.
As we’ve stated before, the different social media platforms are a great way to promote your stream and reach new audiences. Use the strengths of the different platforms to your advantage and help increase your brand awareness by posting at different times of the day.
Make sure to always keep track and study your streaming statistics and engagement statistics. Find out the best time to post by looking at the number of views/impressions that you get, the amount of engagement each post brings, and the number of interactions throughout your accounts.
Just always make sure that your privacy settings are set to public so that everyone can view the content that you share. This is important, especially at the start when you are trying to grow as much as you can and reach more people that will be interested in your content.
When they push that broadcast button, most creators get fully engaged and focused on their stream. They do everything right, read comments, welcome new people, thank people for donations, and engage with the audience. But when the stream is over, they forget about everything else.
Staying engaged and interacting with your audience off stream is just as important as doing it on stream. This is one of the main reasons why you always see influencers and creators constantly posting different things on their social media accounts.
Obviously, there are still boundaries between your streaming life and your personal life. However, it’s still best to try and interact with your community as much as you can. A simple reply to a comment, liking a tweet, and sharing photos of your day, among other things, are great ways to engage with your community while still promoting your own brand.
Collaborating with other content creators is one of the best and easiest ways to gain more viewers and grow your brand. It can definitely be intimidating and scary to go out of your way and ask if any other content creators out there are willing to do a collab with you. But, I promise you that it’ll definitely be worth it in the long run.
Hockey Hall of Famer Wayne Gretzky once said, “You miss 100 percent of the shots you don’t take.” And this is true for most things in life. Don’t fear rejection, instead embrace it and learn from it.
Here are a few tips to help you get a better grasp of how to ask for collaborations and which content creators you should be asking.
A good example is if you’re a gaming creator, simply find other creators that play the same game as you and ask them if they’re down to party up. For others, it can be simply talking on stream, conducting an interview, or reacting to different content. It mostly depends on your specific niche and finding something that you two can do together.
Doing collabs introduces you to their audience, which will likely contain people that will also be interested in the content that you produce. Just make sure to make a good first impression and hope that at least some people will like you and check out your socials.
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Once you start raising your brand awareness and people start recognizing your brand, you will slowly get some sponsors coming in. Sponsors are a great way to earn money and diversify your monetization options.
Sponsors allow you to be less reliant on donations and ad revenue and have a steadier and more consistent income source. Having sponsors will also enable you to create the content you like and be freer when it comes to your creative choices.
Usually, sponsors pay you to advertise or promote their brand. Once you have a large enough audience, sponsor within your niche will start to offer you contracts. Some sponsorships only last for one video/stream, while others last for multiple re-occurring ones.
Obviously, it’s better to get a long-term contract since they offer stability and consistency. However, having a short-term sponsor is always better than having no sponsor at all. Ensure that you do your research first and that the brand you’re partnering with is trustworthy. You don’t want to break the trust of your audience. Remember, it’s hard to gain trust, but it’s easy to lose it.
The overall use of social media is important as a content creator. It can help you reach new audiences, promote and increase brand awareness, and can help you diversify your income. Through the help of social networking platforms, it has become easier to grow your brand and find new viewers.
The different social media apps help content creators engage with their audience and keep their community updated. Using social media opens up a lot of opportunities and possibilities for you to grow your brand and interact with your community.
Streamers use social media as a way to connect with their fans while they’re off-stream and as a way to promote themselves and their brand. Some streamers also use social media as an alternate income source and diversify their income.
You can promote your live video by simply using the different social media tools available to you. You can make use of Instagram Stories, Tweets, and Facebook’s My Day to easily and quickly promote your stream. You can also make announcements on your Discord server, subreddit, or through posting on your different social media accounts.
It mostly depends on your specific niche. But in general, live streams do well on Facebook, YouTube, or Twitch. On the other hand, pre-recorded videos do best on YouTube and Facebook. However, if you’re only looking to post short videos or clips, you might want to check out TikTok, Instagram, or YouTube Shorts.
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